LTA Land Transport Master Plan (LTMP 2040)
The brief: to effectively communicate LTA’s vision for LTMP2040 – a land transport system that is well-connected, inclusive and promotes healthy lives for all Singaporeans. To that end, powerful collaterals that are adaptable to both digital and print were created.
LTMP 2040 is a long-term Land Transport Master Plan to shape the future of Singapore’s land transport system in 2040, and possibly beyond. More than 7000 responses were gathered from a public consultation, where respondents shared their views and aspirations for Singapore’s land transport system. These responses were then taken into deep consideration by the LTMP Advisory Panel (LAP), who put forth their recommendations to the Government. The three key recommendations are:
- Enabling Singaporeans to enjoy 20-Minute Towns and a 45-Minute City via public, active and shared modes of transport
- Providing an inclusive transport system for all
- Promoting healthy lives and safer journeys
To kickstart the master plan, the team crafted infographics posters and designed an e-report to illustrate and explain the 3 key recommendations in detail. These collaterals can be found on the LTA corporate website. This achieved the desired outcomes for our client – engaging the public to become more aware of LTA’s vision for LTMP 2040, and showcasing the efforts put in to create a more inclusive and healthy transport system for all.
- March 14, 2019