In reaching out to younger NSmen, SAFRA contracted atomz to rebrand SAFRA and create awareness of its affordable, relevant and comprehensive benefits and services... read more An extension from last year’s campaign, the BCA Career Promotion Campaign this year aimed to continue to change the perception of students and the public... read more As part of IDA’s efforts to educate the public on infocomm technology and programmes, a web2.0 consumer portal was launched... read more IDA eGov’s yearly campaign to encourage usage of government electronic services took a tactical approach this year with a SMS contest, aimed at increasing the public’s awareness... read more With Formula 1 coming to Singapore, Singapore Pools wanted to launch a new form of sports betting - motor racing. With no association to F1, atomz personified this through the “Race Queen” concept... read more