Client: Singapore Sports Council (SSC)   Project: Integrated Marketing Campaign and Event Promotion   Description: Every year, SSC runs an integrated marketing campaign aimed at increasing sports participation amongst women, with the month-long campaign culminating in a one-day, women-only outdoor sporting event called “Women’s Day Out”. atomz’ strategy for the 2006 campaign was to align the call to action with a regular socialising repertoire among women. Centred around the campaign tagline of “Sports. Make it a girl’s thing.”, atomz designed a print ad, an event ad and brochure, as well as a bus ad, to encourage women to get fit and inspire their friends to adopt a healthy lifestyle.