Company

Our Power Lies In Our People

OUR BUSINESS

We are a communications and content agency with digital capabilities. Since 2000, we exist to add value to our staff, clients, partners and shareholders — combining strategic insights with creative ideas to deliver impactful results for our clients.

We create content using customer-first thinking to speak to the people who matter the most: your target audience. Using insights of your target audience and strategy, we create various types of content like social media posts, articles, social videos, creatives and websites to create a distinct image for your brand.

Strategy
Audit • Analysis • Planning

Content Creation
Social media • Website • Design • Video Production • Photography • Event coverage

We look deep into your brand and gather insights to help you achieve your communication goals. Our ideas and messages are crafted within the right context and suitable mediums. From brand communications to crisis management, we collaborate across disciplines to find solutions to every brand.

Communication Services
Messaging strategy • Brand communications • Crisis communications • Consulting

We do what it takes from the ground up to tell your story. We conceptualise, execute and manage integrated marketing, social media and BTL campaigns for products, services and events to create stickiness with your audience.

Campaign Services
Integrated media campaign • Digital marketing • EDM • Social media • BTL (Direct mail & activation) • ATL (Print/OOH/TV)

LEADERSHIP

Lily Chia
Lily Chia
Managing Director / Executive Creative Director

Lily has over 20 years of experience in marketing communications, creating impact for projects in Asia, Europe and Africa. Today, she unites traditional and interactive arms to offer clients a fully integrated solution. 

Chew Lip Heng
Chew Lip Heng
Director / Head of Copy

As agency director, Chew oversees the operational aspects of projects and specialises in public sector and public safety-related projects. He is also Head Operations Control at the Singapore Red Cross as an auxiliary staff.

Stephen Chong
Stephen Chong
General Manager

With his experience working in public communications, Stephen develops and deepens consultative relationships with clients. He also runs an online community for aviation enthusiasts, The Aviation Geek Society. 

Lee Yuelong
Lee Yuelong
Senior Writer

With over a decade of experience in the advertising industry, Yuelong is a platform agnostic writer who has crafted creative and compelling campaigns across traditional ATL, digital and social media, for a diverse range of clients.

Kysean Chuan
Kysean Chuan
Senior Art Director

Kysean is passionate about conceptualising quality work. In the last 10 years, he has collected a wide range of industry in his portfolio, including retail, government, F&B and financial. Despite a decade in advertising, he still possesses the drive and creative spirit to make every project in his hands unique and interesting.

Fiona Foo
Fiona Foo
Senior Account Manager

Fiona’s past experiences working with global brands and statutory boards have enabled her to create opportunities to improve brand awareness for her clients and facilitate growth.

Robin Lo
Robin Lo
Associate Art Director

Robin is often the resident illustrator wherever he goes. With experience in the publishing and animation sectors, Robin has created custom illustrations for many regional clients.

Leon Lim
Leon Lim
Director of Photography

Leon’s cinematic style was originally developed as a lighting grip working behind the scenes on feature films and commercials, alongside Singapore’s greatest cinematographers and photographers.

Jessica Shen
Jessica Shen
Account Manager

Jessica loves nothing more than delivering great work and exceptional service for her clients. Her commitment to the job and strong project management skills have resulted in effective and timely delivery of brand strategies and creative campaigns for her clients.

Daphne Chu
Daphne Chu
Senior Designer

For the past couple of years, Daphne wanders freely in the realm of advertising & packaging design. She loves difficult concepts, intricate patterns, complex sentence.

Low Chun Yee
Low Chun Yee
Video Editor

CY is an energetic and enthusiastic video editor who enjoys a challenge and achieving personal goals. CY enjoy the environment and find the work interesting and satisfying. The opportunity to learn new skills and work is particularly attractive to CY.